The advertisement business is a competitive market that strives for consumers’ attention. Many companies fail to acquire the interest of their buyers through ads, but there are always those companies that win peoples attention through a memorable commercial, usually from humor or something cute like a puppy. The “Never Say No To Panda” campaign has grabbed the attention of the Middle East community through their hilarious commercials involving a panda who will kick butt if a “Panda Cheese” product is denied.
This compilation of commercials shows what I personally believe is a genius and hilarious ad that reaches out to its customers in a humorous, yet threatening way. If you don’t eat Panda Cheese or deny it in any way, this will upset the panda and cause him to go on a violent rant, knocking expensive products over and threatening your life-all through actions and not words. In the end, the panda’s main goal is to ruin your day, since you ruined his by denying a Panda Cheese product.
Panda cheese is a brand of Arab Dairy products with delicious varieties of cheeses. Panda products include: feta cheese, Istanbully cheese (crumbly white texture with a chilly taste-theirs are specifically spiced with jalapeno pepper), triangle cheese, cheddar cheese blocks, Parmesan, and Mozzarella. These panda cheese products come not from pandas, but from pasteurized cow or buffalo milk, and are mixed with ingredients. The panda aspect of the brand is simply a logo and brand name purpose.
There is no doubt that the blank stare shown by the upset panda is not only cute, but terrifying. What do you think of this marketing campaign for the Panda Cheese product-do you think it is clever or a waste? Also, would you think twice before passing Panda Cheese in a store if it was available to you-solely because of its “Never Say No To Panda” motto? Personally, I would buy the product, just to avoid the possibility of a future day ruined by an angry panda. I find this campaign idea to be clever, because it encourages consumers to purchase their product…or else. Remember, NEVER say no to panda.
Panda – Never say no to Panda – Campaign Middle East. (2010, May 25). Retrieved November 11, 2014, from http://campaignme.com/2010/05/25/161/panda-–-never-say-no-to-panda/
Panda Cheese Commercial: Never Say No to Panda. (n.d.). Retrieved November 11, 2014, from http://www.funnycommercialsworld.com/panda-cheese-commercial-never-say-no-to-panda-6561.html
The Natural Taste of Cheese. (n.d.). Retrieved November 11, 2014, from http://www.arabdairy.com/index.htm