In America, fast food restaurants are everywhere and very inexpensive. When going on a road trip it isn’t surprising that most exits have a McDonald’s, Burger King, Wendy’s or all of the above. In Israel there are few fast food chains that exist. Fast food chains rule the United States with their cheap, quick services that please most typical Americans. In Israel, their local fast food stores are also cheap, tasty but they can be a lot healthier. While Israel does have McDonald’s and Burger King, they aren’t that popular. When these chains first arrived there was excitement because it was an American food chain, but that excitement quickly died out. Apparently, Israeli’s do not enjoy the quickness and flavor of a Big Mac like us Americans do. Interestingly enough, McDonald’s is actually more expensive than other local fast food restaurants in Israel and they had to change their burger recipe in order for Israeli’s to eat it. Crazy to think about, right? Although expensiveness is a factor Israeli’s would rather eat falafel or shawarma, a grilled chicken, lamb, or turkey in pitta bread, than American fast food. There are actually people in the world that prefer not to be Americanized and eat healthier.
What is really interesting to me is that American fast food restaurants in Israel are more unpopular than anywhere else. When it comes to their food, Israel does not want anything to do with our food. American fast food chains dominant a large part of the world and it is interesting to see that many our Americanize food franchises have failed there. It is easy to see that our foods are vastly different but Israeli’s value eating healthier and more traditional meals. While I understand that every country has unique food it is interesting to see that our fast food chains haven’t been popular in Israel. Street food is more valued than these fast food restaurants because freshness and healthier options are more preferred than the processed crap we sell. Honestly it is a little refreshing that Israeli’s haven’t succumbed to the quick, processed foods in America.
But I also wonder if there are any local competitors that compete with McDonalds in Israel? How do those competitors survive? What do they do differently than an American fast food chain that makes them more desirable?’