We live in an age where there are endless of platforms through which messages and information could be transmitted. And, due to the advancements of technology, not only has the quantity of media increased, but these media have enabled the maximization of a message’s reach. Blogging has been increasing in popularity in the Middle East, especially during the past few years as citizen journalism has been rising. It enables writers to express and share their opinions and views with an audience. These readers differ from blog to blog, but all blogs reach out to vast groups of people who are easily accessible due to the internet.
There’s more to a blog than a simple post. It doesn’t end there. One needs to ensure that the readers keep visiting the blog to follow up with the latest updates. This means that there should be a theme or just consistency. There should be a clear, attractive reason for the blogger to be followed. Interaction is key in blogging. Interest is translated into comments and visits to the blog that is how popularity is measured. A 2-way dialogue is what distinguishes this medium from others.
Posts should be as interesting as possible. That is, they should include different forms of messages: photos, videos, voice recordings, etc. At the end, a point of view is being presented, without being too biased. The tone should be friendly enough to build an environment suitable for discussion between the blogger and readers and between the readers themselves.